Government and social media

Hi guys

In this blog I will be talking about how the government and private sector use social media and how social media influences the government and vice versa. I will also be talking about why the government uses social media, in terms of what drives them and what could possibly stop them (negative effect of using social media).

The drivers of social media implementation and adoption in government

Governments all around the world are using social media as a way to connect and engage with the citizens, by keeping the up to date with the latest. They achieve this through social media websites like Facebook, Twitter and by writing blogs. A study has shown that by using social media 76% of the respondents agreed that “social media enabled us to have more meaningful interactions with constituents”.

In New Zealand there is a Twitter account for the Ministry of health where it can be used in emergencies uses to alert the public,. It can also be used to share news and event updates. The New Zealand police have Twitter and Facebook pages where they update and alert on criminal acts. Another example is the Civil defence, where they tweet advice on what to do during an emergencies, and they alert when there is one.

The risk that could potential come when governments use social media is:

  • The lost of public trust
  • Reputation could get damaged
  • Being secure, by insuring there is tight security
  • Sharing too much information


Figure 1: Social media in the election. 2016.

What are the similarities and differences of social media implementation, between government and private sector

The similarities are that both government and private sector, want to connect and engage with the public.

The differences are that the public sector uses social media as a way to connect to the public by sharing and informing them of the latest news, that could affect them like when it comes to emergencies or news about the law. Another difference is they use social media to show awareness of their campaigns and programs like the recruitment’s ones, but unlike the private sector its difficult for them to get the funds for this. This quote from Christopher Lagan sums up what the public sector is about “Our audience isn’t made up of customers but of fellow Americans. We’re not trying to sell them anything, we’re trying to give them ownership of and a stake in the process – for Coast Guard it’s a role in protecting life and property (theirs and their neighbors).”

Whereas for the private sector their purpose of using social media, is a way of marketing their organisation and trying to create an awareness of their brand and what they believe in.

How does social media affect governments and vice versa

A good example of this is the Obama presidential campaigns in 2008, where Obama used social media to send reminders to vote, while also using it to interact with the public. He achieved this really well that he counted more than 2 million American supporters on Facebook, while McCain had just over 600,000. It is because him and his team understood how to use social media to its fully advantage, that through social media websites like Facebook and Twitter he gained popularity, and it gave him the platform for him to spread his campaign message to a variety of people all across America.


Figure 2: Digital campaign. 2013.

In my view social media has been a great benefit for governments, especially during the elections, as it can help them reach out to the public and it can help them gain popularity while also promoting their campaign, but it is essential that they understand the risk that can come with using social media, and be prepared for when it may happen.

Hope this post has helped you understand the importance social media has to governments. Also with the benefits and the risk that come with it.


Figure 1: Gillespie, G. (2016). The Power of Social Media in the 2016 Election. (digital picture). Retrieved from

Figure 2: The Media Psychology Blog. (2013). How Obama Won the Social Media Battle in the 2012 Presidential Campaign. (digital picture). Retrieved from



Small Businesses, Non-profits and Social Media

Hey guys

In this post I will be talking about how small businesses use social media as a way of marketing their products. I will also be talking about the risk that come with using social media, and the difference between B2B and B2C.

How small business use social media?


Figure 1. Small Business. 2016

They use social media to an extent, where they can advertise their products or services. The reason small businesses use social media is because it’s free for them to use. They can use different social media websites like:

  • Facebook
  • Twitter
  • Instagram
  • Snapchat

Small businesses use social media as a way for them to communicate with their customers, by informing them with the latest news, giving them a platform where they can talk/chat with them. The goal from a business perspective of using social media as a way of marketing, is for them to attract new customers and create more awareness.

It is argued that small businesses are not fully using social media to the full potential. The reason being is that, people believe that by creating a page on a social media website and then just posting advertisements of their product will bring them the customers.

But that is not the case according to Ted Rubin, to him the way to fully use social media is to have a staff members, where they spend their time being online and answering customers questions and listening to their ideas and complaints. This will help build a better connection, between the customer and the business.

The risk of using social media

One of the major risk for businesses when using social media is its reputation, it is important for them to control what is happening on their social pages, and ensuring that there is nothing that could damage their image.

Another risk would be security, it is always important to check and update your security software’s, as people could hack into businesses accounts and steal information.

B2B and B2C

Business to business (B2B) is about one business selling goods or services to another business, for example a drink product like Coca-Cola, where they distribute their drinks to supermarkets and dairy shops, and at these places customers can buy the drink. In this situation the businesses would be more concerned about the price and quality of the product.

Business to customer is about the business selling a good or service directly to them, for example fast food places.  In this situation the customer would be thinking about the price, quality and maybe even how accessible it is, in terms of location and quick service.

The use of social media in B2B and B2C contexts


Figure 2. Social Media. 2016

For B2B context social media is used by three social media websites, which are LinkedIn, Facebook and Twitter. The use of LinkedIn is more based on gathering information, while Twitter is a bit more relaxing where it’s about sharing content, tweeting fun and interesting tweets, and Facebook is more about connecting to the customers.

For B2C context social media is used by four social media websites, which are Facebook, Twitter, Instagram and YouTube.

Facebook and Twitter can be used in similar ways like forming a community, where customers can review products, talk to each other about their experience of the good. It can also be used for businesses to advertise their products, and allow them to talk to their customers, whether it be for their feedback or providing them with information.

Instagram provides a visual way of advertising your products, through techniques like the Instagram stories it can help show your creative sides as well as the personal side of the business, like showing behind the scene photos and videos.

YouTube can be used in terms of making videos that can be creative and personal, as well making fun and unique advertisements.

Hope this has helped you understand on how social media can be used in terms of the business perspective, and the importance social media has on business success. Let me know your thoughts on this topic.

List of Illustration

Figure 1: Creative Possibility. (2016). Small Business. (digital picture). Retrieved from:

Figure 2: IHRSA. (2016). Social Media. (digital picture). Retrieved from:

The Web 1.0 to 4.0

Hey guys

This post is about the Web and how it has developed over time from the beginning with  1.0, to 4.0. I will be talking about the phrase “the Internet of things”, artificial intelligence and semantic web, and how they play a role in today’s world.


Figure 1. Synagila. Web 3.0

Web 1.0

The first generation which was very limited on how people could use it. The web 1.0 was a read only based web, which was mostly used by businesses, as a place for them to write information. which would then be broadcast to the people, because web 1.0 was read only, it meant businesses would use brochures or catalogs to get the information about their products and services.

Web 2.0

Is more about users interacting with one another, where users can create content and not just receiving it, like they did with web 1.0. Some of these interactions can be  blogs, wikis and social networking sites, where it allows them to share, comment and participate in these activities.

Web 3.0

Is known as the semantic web. Semantic web is about the machine, like with web 2.0 its main focus is about people and how humans could operate the computer to access the web. With the machine their main purpose is to do the same but without the help of the human. So in other words to get the machine to do the searching, aggregating and combining the information they get from the web. This will make searching task easier, faster and more personalized.

Web 4.0

Know as the symbiotic web, where the interaction would be between humans and machines. It is believed there will be more interfaces like mind control, where the web 4.0 will read the content and decide what to show the user first with their fast performance ability. Although we don’t know how exactly the web 4.0 is going to be, we can expect some sort of artificial intelligent, that will make it easier and quicker for humans like searching or accessing information.

The Internet of things

This is about connecting physical things to the internet, this can include anything from machines, to devices like your cellphones. The internet of things (IOT) is all about connecting things to other things, even people. The relationship the IOT has is between people-people, people-things, and things-things.


Figure 2. The Internet of things

There are many possibilities the IOT could bring, both being good and bad. The good things could  be:

  • It will be more efficient in the way we use our devices to connect to other things
  • It can save time

The possibilities of bad things that could occur would be:

  • Security, as so many devices could be connected to one another, that people could easily access each other information

We can see some of the things IOT can do in today’s world like self driving cars and in the agriculture industry where they rely on real-time, to know more about their crop like its condition, the soil and air.

Information Architecture

This is about how helping the user, by providing an efficient way for them to search things online. The Information Architecture (IA) achieves this by organizing, structuring and labeling the content. Their goal is to help users understand where they, what they found, what their surrounding is like and what to expect.

The relationship between IA and Web 2.0 and 3.0

The relationship is that during the web 2.0 people used the IA to help user interact with each other, through social networking sites, blogging, which allowed them to share and comment.

The relationship with the web 3.0 is similar to web 2.0 but instead of humans the IA helps the machine to search and connect the information they received, which makes the process go faster and easier.

I hoped this post has helped you understand the web, the IA and the IOT, and how each of them they play an important part in our everyday lives. Let me know you thoughts on this topic. Thank you for reading.

List of Illustrations

Figure 1: Synagila. (2017) Web 3.0. (digital picture). Retrieved from:

Figure 2: Visualize The Web. (2014). What makes up the Internet of Things? (digital picture). Retrieved from:

About blogging

Hey guys

This is my second post, which is based on blogging and its history, how businesses use blogs and the purpose behind blogging.

blog The blue diamond gallery. 2015.

The history of blogging

Blogging first started around the 1994’s with the first blog created by Justin Hall, who created his blog on a site called During the 1997 the blogging or blogger term we know today was actually called weblog, then later changed to blog in 1999  by a programmer called Peter Merholz.

What is blogging

Blogging is where people come to write post, about their thoughts, opinion and share their knowledge about different topics, like me and you are doing.

It’s where people with similar interest in these topics, can come read these blogs as well as learning new information. With this type of communication it can help create a community, where we can come together and share our viewpoints on certain topics.


Podcasting is similar to blogging, the only difference is its audio based instead of text-based. Podcasting came for the same reasons as a blog, but both can be used differently.

With podcasting people can download it onto their devices and it can easily be accessible to them whenever they want to listen to it. For example while they are on the go, while driving, exercising or just when you are doing housework. Podcast can be accessed through the apple store, access internet radio and access granted which provides users to download some podcast for free.

How businesses are using blogs

Businesses can use blogs as a term of marketing their goods or services, as they can control what they want to write in their blogs, who they wish to share it with and what can be displayed on their page. This can help the business reach new customers, as well informing and keeping older customers up to date on the latest news.

This is an advantage especially for small business in particular, as the marketing cost is low, so it’s ideal for those businesses that are just starting up or who have a small budget.

Another reason businesses use blogs is, a way of communicating to their customers. Blogging gives the business the opportunity to talk to their customers directly, through commenting on the post, and in return these comments can provide the business with feedback, which can then help the business understand their customers better, and in the long run it can help grow and improve the business.

To me this is really important, for companies to understand if they wish to be successful, because without proper understanding of what their customers think, expect or feel about the company, the business won’t survive long in the market.

Businesses who use blogs

One famous brand that has been using blogs is Walmart. They use blogs like any other business would. Which would be to keep their customers informed, talk about their products, but with Walmart they offer something different, which is they write stories about the people who work  for their company, from their suppliers to the people working in the stores. The stories are about their lives, and their experience working in Walmart. These stories add a personal touch to the blogs, where it shows their customers and readers that they are a family friendly place, who cares about the community and the people.

walmart.PNGWalmart. 2017. Opportunity.

Hopefully this has helped you to get an idea behind blogging, and why it can be a successful technique for businesses. Let me know your thoughts on this.

Thank you for reading.




What is Social Media

Hi and welcome to my first blog post based on social media. This blog will focus on the history of social media and how businesses use social media

To me social media is about connecting people to each other through different techniques like messaging, calling/video calling and emailing and these can be achieved my using different social media applications, websites and software’s, which can be accessed through many devices.


The history of social media

In the 1960’s the first type of Internet offered to the public in America was called CompuServe, which provided people to use their online services.

During the 1980’s computers were becoming more popular, the reason being is because during this time CompuServe were the first to develop online chatting that runs at real time.

The first social media website to be created was in 1997, which was called six degrees. This website allowed users to create a profile and make friends with others online.


Later on in the early 2000’s websites like MySpace and LinkedIn came out, with also Photobucket which came in 2003, that allowed users to upload and share their photos and videos with others.

YouTube came in 2005, allowing people to watch and share their own video creations online.

In 2006 both Facebook and Twitter came out and was available to everyone throughout the world. With Facebook currently being the number one most visited social media website, following YouTube being second, Instagram being third, Twitter being fourth and Reddit being fifth most visited in 2016.

How businesses use social media

The first step for businesses when advertising their product or service is to look at the social media marketing plan, which includes steps and guides like planning, providing content that will be valuable to your customers and to be aware of your competitors. By following the social media marketing plan, it can help businesses achieve awareness for their product or service.

Different social media business can use

Facebook allows business to set up a free business page, where the business can communicate to their customers through messaging them or commenting on their post. Facebook also allows people to sign up to receive notifications, whenever there is a new post on the page. This keeps people up to date, which is useful when wanting to grow your business.

Twitter allows business to tweet, about up to date information and thoughts on the latest product. Twitter also allows you to connect to your customers by replying to their tweets, and it has shown that 85% of SMB Twitter users prefer that business provide a customer service page on Twitter.

Twitter also offers a function that can be an advantage for business, which is the hashtags. Business can use the hashtag technique as it allows, the customers to find all the latest news on a particular  topic.  Another function that Twitter can provide to businesses is the customer feedback , which is an easy way for businesses to receive feedback from their customers and it also allows the business to save the responses they get.

YouTube allows business to promote their advertisements based on people interest, age, gender and location. YouTube allows the business to choose how much they are willing to spend on the advertisements. YouTube also has  a built-in analytics, where businesses can see how well their advertisement is doing.

So as you can see social media has developed a lot over the years, and it can be a very useful technique for companies to grow their business and attract new customers.