Government and social media

Hi guys

In this blog I will be talking about how the government and private sector use social media and how social media influences the government and vice versa. I will also be talking about why the government uses social media, in terms of what drives them and what could possibly stop them (negative effect of using social media).

The drivers of social media implementation and adoption in government

Governments all around the world are using social media as a way to connect and engage with the citizens, by keeping the up to date with the latest. They achieve this through social media websites like Facebook, Twitter and by writing blogs. A study has shown that by using social media 76% of the respondents agreed that “social media enabled us to have more meaningful interactions with constituents”.

In New Zealand there is a Twitter account for the Ministry of health where it can be used in emergencies uses to alert the public,. It can also be used to share news and event updates. The New Zealand police have Twitter and Facebook pages where they update and alert on criminal acts. Another example is the Civil defence, where they tweet advice on what to do during an emergencies, and they alert when there is one.

The risk that could potential come when governments use social media is:

  • The lost of public trust
  • Reputation could get damaged
  • Being secure, by insuring there is tight security
  • Sharing too much information


Figure 1: Social media in the election. 2016.

What are the similarities and differences of social media implementation, between government and private sector

The similarities are that both government and private sector, want to connect and engage with the public.

The differences are that the public sector uses social media as a way to connect to the public by sharing and informing them of the latest news, that could affect them like when it comes to emergencies or news about the law. Another difference is they use social media to show awareness of their campaigns and programs like the recruitment’s ones, but unlike the private sector its difficult for them to get the funds for this. This quote from Christopher Lagan sums up what the public sector is about “Our audience isn’t made up of customers but of fellow Americans. We’re not trying to sell them anything, we’re trying to give them ownership of and a stake in the process – for Coast Guard it’s a role in protecting life and property (theirs and their neighbors).”

Whereas for the private sector their purpose of using social media, is a way of marketing their organisation and trying to create an awareness of their brand and what they believe in.

How does social media affect governments and vice versa

A good example of this is the Obama presidential campaigns in 2008, where Obama used social media to send reminders to vote, while also using it to interact with the public. He achieved this really well that he counted more than 2 million American supporters on Facebook, while McCain had just over 600,000. It is because him and his team understood how to use social media to its fully advantage, that through social media websites like Facebook and Twitter he gained popularity, and it gave him the platform for him to spread his campaign message to a variety of people all across America.


Figure 2: Digital campaign. 2013.

In my view social media has been a great benefit for governments, especially during the elections, as it can help them reach out to the public and it can help them gain popularity while also promoting their campaign, but it is essential that they understand the risk that can come with using social media, and be prepared for when it may happen.

Hope this post has helped you understand the importance social media has to governments. Also with the benefits and the risk that come with it.


Figure 1: Gillespie, G. (2016). The Power of Social Media in the 2016 Election. (digital picture). Retrieved from

Figure 2: The Media Psychology Blog. (2013). How Obama Won the Social Media Battle in the 2012 Presidential Campaign. (digital picture). Retrieved from



Small Businesses, Non-profits and Social Media

Hey guys

In this post I will be talking about how small businesses use social media as a way of marketing their products. I will also be talking about the risk that come with using social media, and the difference between B2B and B2C.

How small business use social media?


Figure 1. Small Business. 2016

They use social media to an extent, where they can advertise their products or services. The reason small businesses use social media is because it’s free for them to use. They can use different social media websites like:

  • Facebook
  • Twitter
  • Instagram
  • Snapchat

Small businesses use social media as a way for them to communicate with their customers, by informing them with the latest news, giving them a platform where they can talk/chat with them. The goal from a business perspective of using social media as a way of marketing, is for them to attract new customers and create more awareness.

It is argued that small businesses are not fully using social media to the full potential. The reason being is that, people believe that by creating a page on a social media website and then just posting advertisements of their product will bring them the customers.

But that is not the case according to Ted Rubin, to him the way to fully use social media is to have a staff members, where they spend their time being online and answering customers questions and listening to their ideas and complaints. This will help build a better connection, between the customer and the business.

The risk of using social media

One of the major risk for businesses when using social media is its reputation, it is important for them to control what is happening on their social pages, and ensuring that there is nothing that could damage their image.

Another risk would be security, it is always important to check and update your security software’s, as people could hack into businesses accounts and steal information.

B2B and B2C

Business to business (B2B) is about one business selling goods or services to another business, for example a drink product like Coca-Cola, where they distribute their drinks to supermarkets and dairy shops, and at these places customers can buy the drink. In this situation the businesses would be more concerned about the price and quality of the product.

Business to customer is about the business selling a good or service directly to them, for example fast food places.  In this situation the customer would be thinking about the price, quality and maybe even how accessible it is, in terms of location and quick service.

The use of social media in B2B and B2C contexts


Figure 2. Social Media. 2016

For B2B context social media is used by three social media websites, which are LinkedIn, Facebook and Twitter. The use of LinkedIn is more based on gathering information, while Twitter is a bit more relaxing where it’s about sharing content, tweeting fun and interesting tweets, and Facebook is more about connecting to the customers.

For B2C context social media is used by four social media websites, which are Facebook, Twitter, Instagram and YouTube.

Facebook and Twitter can be used in similar ways like forming a community, where customers can review products, talk to each other about their experience of the good. It can also be used for businesses to advertise their products, and allow them to talk to their customers, whether it be for their feedback or providing them with information.

Instagram provides a visual way of advertising your products, through techniques like the Instagram stories it can help show your creative sides as well as the personal side of the business, like showing behind the scene photos and videos.

YouTube can be used in terms of making videos that can be creative and personal, as well making fun and unique advertisements.

Hope this has helped you understand on how social media can be used in terms of the business perspective, and the importance social media has on business success. Let me know your thoughts on this topic.

List of Illustration

Figure 1: Creative Possibility. (2016). Small Business. (digital picture). Retrieved from:

Figure 2: IHRSA. (2016). Social Media. (digital picture). Retrieved from:

What is Social Media

Hi and welcome to my first blog post based on social media. This blog will focus on the history of social media and how businesses use social media

To me social media is about connecting people to each other through different techniques like messaging, calling/video calling and emailing and these can be achieved my using different social media applications, websites and software’s, which can be accessed through many devices.


The history of social media

In the 1960’s the first type of Internet offered to the public in America was called CompuServe, which provided people to use their online services.

During the 1980’s computers were becoming more popular, the reason being is because during this time CompuServe were the first to develop online chatting that runs at real time.

The first social media website to be created was in 1997, which was called six degrees. This website allowed users to create a profile and make friends with others online.


Later on in the early 2000’s websites like MySpace and LinkedIn came out, with also Photobucket which came in 2003, that allowed users to upload and share their photos and videos with others.

YouTube came in 2005, allowing people to watch and share their own video creations online.

In 2006 both Facebook and Twitter came out and was available to everyone throughout the world. With Facebook currently being the number one most visited social media website, following YouTube being second, Instagram being third, Twitter being fourth and Reddit being fifth most visited in 2016.

How businesses use social media

The first step for businesses when advertising their product or service is to look at the social media marketing plan, which includes steps and guides like planning, providing content that will be valuable to your customers and to be aware of your competitors. By following the social media marketing plan, it can help businesses achieve awareness for their product or service.

Different social media business can use

Facebook allows business to set up a free business page, where the business can communicate to their customers through messaging them or commenting on their post. Facebook also allows people to sign up to receive notifications, whenever there is a new post on the page. This keeps people up to date, which is useful when wanting to grow your business.

Twitter allows business to tweet, about up to date information and thoughts on the latest product. Twitter also allows you to connect to your customers by replying to their tweets, and it has shown that 85% of SMB Twitter users prefer that business provide a customer service page on Twitter.

Twitter also offers a function that can be an advantage for business, which is the hashtags. Business can use the hashtag technique as it allows, the customers to find all the latest news on a particular  topic.  Another function that Twitter can provide to businesses is the customer feedback , which is an easy way for businesses to receive feedback from their customers and it also allows the business to save the responses they get.

YouTube allows business to promote their advertisements based on people interest, age, gender and location. YouTube allows the business to choose how much they are willing to spend on the advertisements. YouTube also has  a built-in analytics, where businesses can see how well their advertisement is doing.

So as you can see social media has developed a lot over the years, and it can be a very useful technique for companies to grow their business and attract new customers.